Transfusion were engaged by Book Face to design and evolve their brand in retail shopping centres across NSW and QLD. We developed the brand internally and externally for existing and new stores, working close with suppliers to customise the floor space as well as shop fronts for a high retail impact.
The roll out included all store branding, signage, packaging and communications. We also had commercial input into the recommendation on store layout and path to purchase. We built the social and loyalty programmes across the growing franchise of 10.