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Crone Architects – David Jones Future Retail

Crone Architects
David Jones Future Retail


Crone Architects approached us to help them with a tender for the modernisation of the flagship David Jones Sydney City store. This allowed us library access to tell the history of David Jones as an Australian Institution. We created a rich story in a timeline to show what the ‘ Future of Retail’ could look like for their pitch video.

We worked with Crone to develop a tender response that was engaging, educating and contemporary, utilising technology and lifestyle as a consumer driver to be presented to the board of Woolworths from South Africa.