We partnered with electronics and white goods manufacturer Hisense to help them activate their sponsorship with the Australian Open Tennis Championships.
In the lead up to the event, we created the “Hisense Ultra VIP Experience” promotion. Customers that purchased a Hisense TV during the promotional period had the opportunity to enter. We executed all the creative across digital and point of sale in JB-Hi and Harvey Norman nationally, competition management as well as managing creative content of the social pages. The promotion ran 8 weeks prior to the event and entry was secured with a purchase of a Hisense TV.
We used product content and weekly prizes to give the promotion momentum on social. We promoted brand awareness to grow loyalty on Facebook by ‘7000 likes’ during the promotional period. We customised Woobox as the digital entry mechanic to capture data and profile customer purchasing.