We partnered with electronics and white goods manufacturer Hisense to help them activate their sponsorship with the Australian Grand Prix.
In the lead up to the event, we created the “Thrill of a Lifetime” digital promotion. This was a brand loyalty lead campaign, enabling all Hisense purchases to be elibage for entry. We executed all the creative across digital and social channels as well as competition management and production of creative content.
We used product content and weekly prizes to give the promotion momentum on social. We promoted brand awareness to grow loyalty on Facebook. We customised Woobox as the digital entry mechanic to capture data and profile customer purchasing.