The V8 Supercars Championship is a buzz in itself. As sponsor of the Erebus and Prodrive teams, Hungry Jack’s wanted to be part of that. We were asked to come on board to achieve it. As the championship toured nationally in the lead up to the event, Transfusion created a promotional campaign in local Hungry Jack’s stores to win a Dave Reynolds signed suit, supported by store visits and signings by the team.
In addition to managing the program, Transfusion also executed all creative deliverables including instore signage, event day flyers, social posts and geo-targeted vouchers and website tiles.