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Metcash – Community Co Trade Launch

Metcash
Community Co Trade Launch

Services
Brand
Design
Digital
Marketing

Metcash launched a range of Australian made and Australian produced grocery products in selected IGA and Foodland stores. A portion of all sales goes back into local partner programs, allowing consumers can help raise funds for their local community.

We create an end-to-end campaign for the initial retailer sell-in, that included all trade material – video content and animation, trade presenters and a trade promotion, which was built around the opportunity for 10 IGA stores nationwide to win an in-store sampling campaign to trial the new range with its shopper community.

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