As the official sponsor of the UFC, Reebok had the opportunity to create a pop-up store within Rebel Sport, Queens Street Mall Brisbane that coincided with the UFC event.
We saw it as an opportunity to create a buzz. So what started as a retail activation became a large scale PR event, with in-store signings by Robert Whittaker, Meisha Tate and Dennis Bermudez. And a queue of excited fans, 300 metres deep.
Transfusion managed the brand strategy, creative and design, production, installation and merchandising of the pop-up store. Ran the social posts and engagement that created anticipation for the event. Captured video and photographic content on the day for social media and other digital channels. Organised ambassadors and the production of marketing material to be distributed at the event.